4Squared Media

It is my observation that consumers are much more able and likely to research before making a decision today.  It seems that in the past it was enough to fill a potential customers mind with your message and convince them that your product was the one to buy.  Does that work today?  In a world [...]

In the marketing world “Promotion” is a key component of your marketing mix.  The promotion of your product or service can take a variety of forms.  Common methods include advertising, direct sales, and referral business.  Traditionally the promotion of products have been executed using print, radio, TV, promotional items, etc.  All of these are still [...]