4Squared Media

In the marketing world “Promotion” is a key component of your marketing mix.  The promotion of your product or service can take a variety of forms.  Common methods include advertising, direct sales, and referral business.  Traditionally the promotion of products have been executed using print, radio, TV, promotional items, etc.  All of these are still [...]

PPC: Pay per click marketing is a method by which you pay for clicks.  I know that sounds simple, but if you’ve never done it then it can be daunting to figure out.  Anyone can setup a pay per click campaign to market their products.  The major search engines and social networking sites all provide [...]

As an internet marketing professional I get frustrated at times with peoples lack of understanding the true value of a website.  I can’t tell you how many people I’ve come across that are looking to start a business, but don’t want to invest any real money into their web presence.  The reality is, I get [...]

The world is changing right before us, each day getting smaller. It’s amazing how connected we can be today,  so much then ever before.  We can find people we haven’t seen in 10 or 20 years and know everything about them in minutes by reading their online profile. As Social Networks online are changing [...]